Puma × Pistabarfi: Jamun Palermo

The following year, Puma came back to us for the Jamun Palermo. With the entire drop centred around jamun and its distinctive purple, we created a Jamun Barfi, something you rarely see in traditional mithai, packaged as a box of three in a special purple box designed for the collaboration.

We also shot the mithai alongside the Jamun Palermo sneakers, extending the collaboration visually. Pistabarfi was part of the launch event in Mumbai as well, with the Jamun Barfi served to guests as part of the experience.