वी आर नॉट सेल्लिंग मिठाई

We're not selling mithai.

We're selling beautifully designed, convenient mithai for modern celebrations.

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A tiny shop in Parel, 1968

Our grandfather made mithai with simple ingredients and sold it from a single counter. Three generations later the recipes have not changed. Everything around them has.

Gifting that does not look like gifting

Curated boxes and multi-product bundles.

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Collaborations

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  • Puma × Pistabarfi: Palermo

    Puma × Pistabarfi: Palermo

    Khatti Meethi Jamun Barfi, made for a global sportswear launch. Mithai does not have to stay in its lane.

    Puma × Pistabarfi: Palermo

    Khatti Meethi Jamun Barfi, made for a global sportswear launch. Mithai does not have to stay in its lane.

  • Pistabarfi at the Torani store opening, Khan Market, Delhi

    Torani × Pistabarfi

    One of our earliest milestones was our collaboration with Torani, and technically our very first brand collaboration. For the opening of their new store in Khan Market, Delhi, we created...

    Torani × Pistabarfi

    One of our earliest milestones was our collaboration with Torani, and technically our very first brand collaboration. For the opening of their new store in Khan Market, Delhi, we created...

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Shipping

Flown, not trucked

Priority air freight across India, so what leaves the kitchen is close to what lands on the table.

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Questions, answered

How fast does it ship?

Everything is made to order, then dispatched by priority air freight. Pan-India, with international on request.

How long does it keep?

Shelf life varies by product and is printed on every box. Because nothing is made in advance, it reaches you early in that window.

Do you do weddings and corporate orders?

Yes. Weddings, birth announcements, corporate and bulk gifting, with custom packaging. Get in touch and we will work to your date.

Is there a minimum for free shipping?

Orders over Rs. 2000 ship free within India.