Puma × Pistabarfi: Palermo

One of our collaborations was with Puma, when they reached out to us for the launch of the Puma Palermo. At the time, we were also about to launch our Aam Papad Strips and Mysore Pak cans, so we dropped both products as part of the collaboration, reimagining the packaging in the Palermo colourways.

It felt like a natural fit because both brands were taking something classic, retaining its original ethos, but giving it a fresh spin through design and presentation. There was also something fun about the unlikely pairing of sneakers and mithai. Our Kaju Katli Mithai Bar was also featured in the Palermo campaign film with Ibrahim Ali Khan.